Fashion · Campaign · 2024
Rove Streetwear
A drop-based label with a print-first soul.
The brief
A campaign system for Rove's seasonal drops — editorial covers, gritty type, and a content cadence built around scarcity and ritual.
98%
Drop sell-through
12k
Waitlist
Hypebeast, Highsnob.
Press
Selected frames
“Brand Tailors didn’t just redesign us — they gave us a voice we didn’t know we were missing.”
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