F&B · Branding · 2024
Noir Coffee Co.
A coffee brand built for the late shift.
The brief
A moody, type-led identity built around a single ritual: the late shift. Editorial inserts, gold-foil bags and a magazine-style content engine drove a sharp lift in subscription revenue.
+62%
Subscriptions
$48
AOV
24k
Followers gained
Selected frames
“Brand Tailors didn’t just redesign us — they gave us a voice we didn’t know we were missing.”
Next chapter