Beauty · Packaging · 2025
Lumen Presentation
Clinical skincare with a softer touch.
The brief
A complete packaging and identity system for Lumen's debut range — pairing a warm cream palette with a sharp lime accent to feel both clinical and human.
2,400
Pre-orders week 1
31%
Repeat rate
9
Retail SKUs
Selected frames
“Brand Tailors didn’t just redesign us — they gave us a voice we didn’t know we were missing.”
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