Fashion · Identity · 2025
Aurora Atelier
An editorial rebrand for a slow-fashion house.
The brief
We rebuilt Aurora's identity around a quieter, more confident voice — pairing a custom serif wordmark with editorial photography to position the label between heritage and contemporary.
+38%
DTC revenue lift
4m 12s
Avg. session
11
Press features
Selected frames
“Brand Tailors didn’t just redesign us — they gave us a voice we didn’t know we were missing.”
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